What 870,000 government posts can teach you.
We have the data almost nobody else has: the daily Facebook activity of 5,000+ U.S. city and county governments. This is where we turn it into answers you can use.
Best Time for Cities to Post on Facebook
We analyzed local-government Facebook posts to find the days and times that actually drive engagement — and why the generic “post at 9 a.m.” advice doesn’t fit local government. Read the breakdown →
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How Often Should a City Post on Facebook?
What 5,000 local governments actually do — posting frequency by population band, not recycled “2×/week” advice.
What’s a Good Engagement Rate for Local Government?
The real percentile distribution — so you can locate yourself, instead of chasing one misleading average.
The Most-Engaging Local Gov Posts of 2026
The top posts across 5,000 accounts, ranked — with a teardown of why each one worked.
What Makes a Local-Gov Post Go Viral?
We reverse-engineer the top 1% by content type, topic, and format.
PIO Social Media Metrics for Your Council Report
The handful of numbers worth putting in front of elected officials — and the ones to skip.
A Social Media Report Template for City Council
A free, benchmark-ready template you can drop your numbers into. Gated download.
Don’t just read the benchmarks — run your own.
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